AT&T Broadband executed across-board trimming of its Atlanta- area work force, laying off 309 employees last week in what spokesman said was cost-saving and realignment operation. Cuts involved employees in call center, field operations, marketing, finance, human resources and midlevel management, he said. Action follows 6-month “top-to-bottom” review of entire Atlanta operations, spokesman said, and jobs were seen as not “mission critical” to improve customer service, efficiency, competitiveness. He said 40-50 of jobs involved inbound sales calls that were outsourced to company in Tex. “It is strictly an Atlanta initiative,” spokesman said when asked whether company was planning job cuts in other areas.

Officials of Simi Valley, Cal., are urging cable subscribers to protest increase in fees, announced by former owner Comcast day before Adelphia Communications took over ownership of Ventura County cable system Jan. 2. City officials accused Adelphia of orchestrating increase, which takes effect Feb. 1, that raised monthly cost of 51-channel basic package to $39.26 from $37.10. Adelphia, which didn’t mention planned increase before taking over, said it was justified because of system upgrade, including 10 new channels and establishment of local customer service center. In Dec., city had increased franchise fee to 5% of gross revenues from 3%.

Twice-delayed Arianespace Flight 137 was set finally to get Eurasiasat 1 off ground after our deadline Mon. Flight cleared launch readiness review Jan. 6 and launch was expected in window of 5:08-7:51 p.m. ET. Flight had been planned for Dec. 8 but was rescheduled for Dec. 11 for checks on Ariane 4 launcher. Eurasiasat 1 contractor Alcatel Space requested 2nd round of verification on satellite that caused further delay to Jan. 8 (CD Dec 12 p8).

AT&T named Oscar Munoz, ex-Qwest senior vp, as vp-CFO of its new consumer unit…. Va. Corp. Commission named Steven Bradley, ex-Verizon sales exec., as dir. of Communications Div., replacing retiring Alan Wickham… Janet Cooper, ex-Qwest Communications, named CFO-senior vp-finance & administration, McData… Dipesh Shah, ex-Lucent Labs, appointed vp-engineering, U.S. Wireless… Robert Perry, ex-Webhire, named senior research analyst-Internet Computing Strategies Planning Service, Yankee Group… David Marvento, legislative dir. for Rep. Tauzin (R-La.), will follow him to House Commerce Committee as staff dir… Paul McGuire resigns as UPN senior vp-communications to become Disney media consultant… Patrick Scannell, ex-Silknet, appointed CFO, PhotonEx… Promotions at USA Affiliate Distribution: Douglas Holloway to pres.-network distribution & affiliate relations, Peter Ruben to exec. vp-affiliate relations,Tom Smith to senior vp-eastern division, Mark Bienstock to senior vp-business affairs & gen. counsel… Andrew Fisher promoted to pres., Cox TV… Traver Gruen-Kennedy, chief strategist at Citrix Systems and chmn., ASP Industry Consortium, appointed pres., Tech. Forum of S. Florida… Alain Briancon, ex-Motorola, named exec. vp-chief technology officer, InterDigital… Oscar Munoz, ex-Qwest, appointed vp-CFO, AT&T Consumer… Appointments to PrivacyRight Board of Advisers: Ray Everett-Church, founder of PrivacyClue LLC; Michelle Kraus, founder of MagicMaker… Paul Yazge, ex- Zaffire, named vp-sales & mktg., Codeon… Jonathan Chauvin-Blitt, ex-Allied Global, appointed pres., Americas, ITT Industries, Network Systems & Services… Robert Allen promoted to vp- accounting & financial reporting, Regent Communications… David Brown, chmn. of U.K. subsidiary Motorola Ltd., awarded knighthood… Don Cameron, former exec. dir., National Education Assn. and founding partner of CEO Forum on Education & Technology, awarded Presidential Citizen’s Medal… Scott Dinsdale, ex- FirstLook, appointed exec. vp-Digital Strategy, MPAA.

Writers Guild of America (WGA) has called for negotiations on new contracts with movie and TV program producers to begin Jan. 22, with 2-week deadline to reach agreement before current contract expires May 1. If those sessions fail to produce agreement, WGA said it wouldn’t return to bargaining table until early April -- with both sides now predicting strike is likely. Studios and networks also are facing negotiations later this year with Screen Actors Guild and American Federation of TV & Radio Artists, raising likelihood that 3 guilds could strike at same time. Programmers have charged that WGA proposals (if picked up by other unions) would cost them more than $2.2 billion additional over next 3 years -- more than they now are expected to make in profits. WGA disputed that figure, saying guild’s proposal would cost studios $725 million over next 3 years. Dreamworks head Jeffrey Katzenberg told reporters that WGA demands would have ripple effect that could bankrupt producers. Mostly at issue are future revenues from new media, including Internet, DVD, videocassettes. Disney’s Robert Iger said programmers were curious as to why WGA had put 2-week limit on early negotiations: “It’s our intention to begin when we begin and to continue for as long as we possibly can” to reach agreement. In meeting with reporters, 3 program executives said it wasn’t their intention to conduct negotiations in media but to send clear signal to WGA that its members should lower their demands. Programmers went out of their way to dispel idea that studios have rigid negotiating strategy or that they secretly welcome strike, saying 14 companies that are members of Alliance of Motion Picture & TV Producers are in agreement. Negotiations will start with sharp division between parties, with guild claiming its members haven’t received fair share of “the dramatic increases in revenues in both screen and television,” according to recent report to WGA membership. Last WGA strike against studios, in 1988, lasted 5 months. Adding to current unrest is fact that studio contracts with SAG and AFTRA expire this spring.

Pa. PUC gave Verizon “passing grade” after reviewing final report from KPMG Consulting on tests of carrier’s operation support systems (OSS), even though “some deficiencies” remain to be corrected. But PUC also made clear that its ultimate decision on whether to endorse any Verizon Sec. 271 interLATA long distance application to FCC would depend in large measure on how well company did in addressing OSS deficiencies and filling commercial CLEC service orders in next 3 months. KPMG told PUC Verizon had “passed sufficient operational aspects” to conclude test program. PUC’s Fri. action set stage for 100-day period during which agency will monitor Verizon’s commercial OSS performance and review its compliance with non-OSS-related market-opening requirements of Telecom Act’s 14-point checklist. Verizon said it was “pleased the PUC deemed the final KPMG report as a passing grade… We're confident that when all the evidence is examined, the PUC will support our long distance application to the FCC.” However, local rival AT&T said that unless PUC addressed gaps and “questionable metrics” in KPMG test results, Pa. could be vulnerable to same OSS glitches as hit Verizon in N.Y. after its long distance entry there. AT&T said Verizon was rushing to meet self-imposed “artificial deadline” for long distance entry and “hasn’t done all its homework when it comes to system readiness” for large volumes of CLEC service orders.

Gemstar International Group took fresh shot at Time Warner (TW as FCC continued to ponder AOL’s pending acquisition of TW. In 2-page letter to FCC Thurs., Gemstar, which has been sparring with TW over MSO’s temporary blocking of Gemstar’s electronic program guide on TW cable systems last year, warned Commission that cable operator easily could do same thing again because it had shown no remorse. Despite TW’s June “decision to desist from stripping,” Gemstar said, TW “neither acknowledges that stripping is a violation of the FCC’s rules and policies, nor undertakes that it will not resume stripping without awaiting definitive FCC action.” Gemstar urged Commission to “deal with the issues” raised “regarding the anticompetitive nature of Time Warner’s behavior” before approving AOL-TW deal. Specifically, Gemstar wants agency to impose conditions on AOL-TW prohibiting it from discriminating against rival interactive TV content providers.

Verizon met or exceeded “key operating targets” for 4th quarter and full-year 2000, CEO Ivan Seidenberg said Mon. at Salomon Smith Barney conference in Scottsdale, Ariz. Among them: (1) Company ended year with about 540,000 DSL subscribers, exceeding 500,000 target. (2) It had 1.4 million long distance customers in N.Y. at year’s end, gaining 20% share of state’s residential long distance market. (3) Verizon Wireless had net gain of about 1.2 million new customers in quarter and ended year with about 27.5 million. He also announced that Verizon had $535 million in merger-related expense savings in 2000 following formation of Verizon Wireless and Bell Atlantic-GTE merger.

White House formally renominated FCC Comr. Ness again for new term, throwing her bid to stay on Commission back to Senate Commerce Committee for consideration. Ness was renominated last year, but Committee Chmn. McCain (R-Ariz.) never scheduled confirmation vote, and she currently functions under recess appointment that expires as soon as another commissioner is appointed. If cleared by Committee, Ness’s 5-year term would start from July 1, 1999, expiration of her last one. However, Commerce Committee spokeswoman said panel would concentrate on confirming Bush cabinet members before considering Ness’s situation.

EchoStar said Mon. it now was offering Starband Internet service for DISH satellite TV and Starband subscribers. Customers can receive 2-way, high-speed Internet and satellite TV with same dish. DISH network retailers are offering service. Company also unveiled DISH Pro 501 satellite TV receiver that features 30 hours of digital video recording and other personal TV services, as well as Pro 301 TV receiver.