Pairing Streaming Video and Games Is the Future of SVOD: Analyst

Rival subscription video-on-demand services are taking a wait-and-see approach as to how Netflix's games strategy plays out before following suit, but giving Netflix such a head start is risky, nScreenMedia's Colin Dixon wrote Monday. He said Looper Insights consumer survey data indicates that a pairing of video with gaming could have value in reducing churn and retaining subscribers. Without games, the long-term viability of video service providers "is in question," as the next generation of potential subscribers "may opt for an Xbox Game Pass or PlayStation Plus membership over Netflix or Disney+."