Dish to Modify Some Ad Claims After DirecTV Challenge

Dish Network disagrees with, but will comply with, a Better Business Bureau National Advertising Division recommendation about ad claims challenged by DirecTV, NAD said Tuesday. It said the Dish ad claims about customers' savings when switching from Dish to DirecTV didn't make clear enough that the price comparisons were between specific plans and not DirecTV's entire line of offerings. The ads also didn't disclose material differences between the plans that were being compared, NAD said. Dish indicated it would follow NAD's recommendation to modify its ad claims, the organization added.