Marketing Company Warns of Dangers from AI-Generated Robocalls

AI-generated robocalls are eroding trust in sales calls and will mean fewer jobs for human callers, Aidan Snee, CEO of marketing company Inside Sales Solutions, said in a filing posted Tuesday in docket 23-62. “While innovation in communications is important,” synthetic voice calls “are already eroding public trust in the phone as a channel,” Snee said. “If consumers cannot distinguish between a legitimate human call and an AI robocall, they will increasingly ignore all calls -- harming not only consumers, but also the many businesses that rely on responsible outreach to drive growth,” he said.

Snee called on the commission “to prioritize enforcement against AI-generated robocalls and provide clear guardrails to ensure innovation can coexist with consumer protection, economic stability and trust in communication.”