Price Hikes Helped Drive 2024 Video Revenue: Analyst

May 28, 2025 |Media Notes

U.S. TV revenue rose $11 billion in 2024, to $225.6 billion, with subscription video-on-demand gains and price increases providing most of the growth, nScreenMedia's Colin Dixon wrote Monday. The biggest revenue drop -- 38% -- was in physical media rentals and purchases. Traditional MVPDs collectively lost 6.4 million subscribers, ending 2024 with 50.9 million. Virtual MVPDs added 2 million subscribers to reach 20.5 million.