TransUnion Meets FCC Staff on Calling Technology

Representatives of TransUnion met with staff from the FCC Consumer and Governmental Affairs and Wireline bureaus to discuss the company’s “market-driven” calling solution. “Businesses currently face two interrelated dilemmas -- certain calls that are authentic are being spam-tagged and/or blocked and calls that are fraudulently spoofed are getting through to unwitting consumers,” said a filing posted Thursday (docket 17-59). TransUnion has found that up to 25% of some companies’ calls “are mislabeled as spam,” while as many as 15% of some calls from financial institutions are “spoofed,” the filing said: “TransUnion’s solutions, based on global call authentication standards, allows consumers to see businesses’ name, logo, and call reason information on their incoming call screen, providing greater confidence that a call is legitimate.”