FTC Extends 'Click-to-Cancel' Compliance Deadline to July 14

The FTC's "click-to-cancel" rule will take effect July 14, the agency said late Friday as it announced a 60-day delay of Wednesday's compliance deadline. The agency adopted the order on automatic subscription renewals in October (see 2410160032). It said the additional time, which was adopted 3-0, follows "a fresh assessment of the burdens that forcing compliance by [May 14] would impose." Marashlian & Donahue advertising and data privacy lawyer Susan Duarte wrote Monday that the new deadline applies to compliance with three specific areas: disclosure statements, consent requirements and cancellation requirements. She said the prohibition against misrepresenting material facts has been in effect since Jan. 19 and remains enforceable. NCTA is among parties challenging the click-to-cancel rule in court (see 2410240001).