Gray Television Becoming Gray Media

Gray Television will change its name to Gray Media effective Wednesday, said a Gray news release Monday. The change, which Gray's board unanimously approved, “aligns the company’s formal name with the widespread practice over the past few years of referring to the company as ‘Gray Media' or simply ‘Gray’ both internally and externally,” the release said. “Our reach has diversified beyond local media, and we’re investing time and resources into new business models and technologies -- more now than at any other time in the company’s 127-year history," said Gray Executive Chairman Hilton Howell in the release. The new name “reflects our ongoing transformation and continued desire to lead the way in traditional and new media, alongside our leading broadcast stations.” Gray’s trading symbols won't change, the release said.