Comcast's Networks Spinoff Shows Bearishness About Cable: Analyst

Comcast's spinning off its cable networks and digital assets is a clear signal the company is "exiting the cable business," Rich Greenfield of LightShed Partners said Wednesday on CNBC. The spinoff, announced Wednesday, will include USA Network, MSNBC, CNBC, Oxygen, Syfy, E! and Golf Channel, along with digital assets Fandango, Rotten Tomatoes, GolfNow and Sports Engine. Comcast said the publicly traded spinoff "will have significant scale" and its assets will be anchored by news, sports and entertainment content reaching close to 70 million U.S. households. Comcast said it expected the spinoff to take a year to complete. Comcast Chairman-CEO Brian Roberts said the spinoff "will be ideally positioned for success and highly attractive to investors, content creators, distributors and potential partners.” Comcast President Mike Cavanagh said NBCUniversal, with its NBC broadcast and streaming properties, including Peacock, as well as Bravo, Telemundo and its theme parks and film and TV studios, "will be on a new growth trajectory, fueled by our world-class content, technology, IP, properties and talent -- all working in concert with each other as an integrated media company.” Comcast said Mark Lazarus, NBCUniversal Media Group chairman, will be CEO of the spinoff, with Anand Kini, NBCU CFO, as its CFO-COO. “As a stand-alone company with these outstanding assets, we will be better positioned to serve our audiences and drive shareholder returns in this incredibly dynamic media environment across news, sports and entertainment,” Lazarus said. Greenfield said that while cable programming will be a long-tail business, the deal signals Comcast no longer sees it as a growth enterprise. He said there may be investor skepticism the spun-off networks can stand on their own and the spinoff will likely seek other cable networks it can add to build scale.