Analyst: Freevee's End Comes as No Surprise

Amazon's announcement it will end its free ad-supported Freevee streaming service is no shocker, as Freevee clearly was living on borrowed time since early this year when Amazon made ad-supported Prime Video the default tier for U.S. users, TVREV's Alan Wolk posted Friday on LinkedIn. Few viewers were even aware of Freevee's existence, since to many it seemed like an extension of Amazon Prime Video and not a freestanding service, he said. Accordingly, Freevee's ending should make the Prime Video experience less confusing. He said Prime Video competitors should be concerned about Amazon's huge ad-supported subscriber base, the data it has available, and its built-in platform to sell other goods to those subscribers.