Verizon Will Modify Ads Promoting Text Via Satellite

Verizon said that it will modify or discontinue ad claims about using its smartphones to receive satellite-supported texting services in remote locations, the Better Business Bureau's National Advertising Division said Thursday. T-Mobile challenged Verizon's claims. The ads promise customers they can “Text Anywhere via Satellite,” NAD said. The ads offer “a small font disclosure reading 'Satellite connectivity requires select smartphones. Must be outside w/line of sight to satellite; might not work in parts of Alaska,'” the group said. NAD found “that the disclosure in Verizon’s commercials is not clear and conspicuous and is unlikely to be read and understood by consumers.”