Launch of Handsets Drove Q3 Competition: GlobalData

The launch of mobile devices by Apple, Samsung Electronics and Google “sparked intense promotional competition among the US carriers” during Q3, GlobalData said in a report Tuesday. “Telecom giants targeted both new and existing customers with aggressive preorder trade-in offers, switcher deals, and new line promotions aimed at upgraders, seeking to capitalize on demand for high-end smartphones and drive customer retention,” GlobalData said. “Attractive trade in offers featuring up to $1900 off high value flagship devices such as the Galaxy Z Flip6 and Z Fold6 dominated the landscape.” In addition to those two Samsung phones, the report also cited Apple’s iPhone 16 series, Google’s Pixel 9 series and the Motorola Razr series as among the top handsets during the quarter.