Starks Touts Geotargeted Radio Order in NABOB Remarks

The FCC’s order allowing geotargeted radio broadcasts let broadcasters “go after new revenue streams” and is “the dawn of new possibility for radio,” said FCC Commissioner Geoffrey Starks in remarks at the National Association of Black Owned Broadcasters Black Media Summit and Power of Urban Radio Forum. The order is “a game changer,” especially for “small and singleton owners that are working hard to stay on the air,” said Starks. Both the commissioner and NABOB were vocal supporters of the radio geotargeting order before it was approved unanimously in April. REC Networks and Press Communications targeted the order with petitions for reconsideration (see 2406210054). The FCC is working to wrap up the 2022 quadrennial review “as soon as we can,” said David Strickland, media adviser to FCC Chairwoman Jessica Rosenworcel, in a panel discussion Thursday. Strickland declined to comment on the timing of the 2022 QR or say whether ongoing litigation over the 2018 QR could influence it.