Pearl Announces ATSC 3.0 Receivers Ahead of NAB New York

Panasonic will begin offering a range of ATSC 3.0 receivers and ADTH is offering a USB stick-sized receiver, said a news release Tuesday from Pearl TV ahead of the NAB New York trade show. Along with the new receivers, Pearl announced increased availability of features from ATSC 3.0 broadcasters such as high dynamic range and multichannel broadcast audio. HDR is available to 80 million households from ATSC 3.0 broadcasters, said Pearl Managing Director Anne Schelle in the release. Broadcasters will also kick off a holiday-themed ATSC 3.0 advertising campaign after the November election, the release said. “Anywhere that NEXTGEN TV is on the air, we’d like our member stations to run an informational campaign to let consumers know that they should be looking for the NEXTGEN TV certification mark as they shop for new receivers during the holidays,” Schelle said in the release.