Cable Pushes Back on MFN and ADM Limits

The boom in programming from diverse sources available on numerous outlets underscores that most-favored nation (MFN) and alternative distribution method (ADM) clauses haven't blocked the growth of multichannel video programming distributor (MVPD) alternatives, according to cable interests. In a meeting with FCC Media Bureau Chief Holly Saurer (docket 24-115), cablers defended ADMs and MFNs and said the agency shouldn't imbalance programmer/MVPD negotiations by stopping MVPDs from seeking the same pricing and terms programmers offer to others. Meeting with the Media Bureau were representatives of NCTA, Charter, Comcast and Cox Communications.