Analyst Expects Growth for Loads on Ad-Supported Streaming

Low ad loads is one of the reasons streaming TV services are growing their prime-time viewing, but expect more ads once streamers shift their focus from growth to profitability, nScreenMedia's Colin Dixon blogged Sunday. Cable averages 15 to 18 minutes of ads per hour, while advertising VOD like Disney+ Basic and Tubi average closer to four to five minutes per hour, Dixon said.