Social Platforms Grabbing More Entertainment Spending: Analyst

TikTok's expansion of its creator subscription program illustrates a broader social media platform strategy of expanding revenue streams with a more entertainment-centric focus, MIDiA analyst Hanna Kahlert blogged Tuesday. TikTok's subscription program now lets creators develop paid subscriptions for their followers that include exclusive content and communities. As social media platforms expand their prominence in the entertainment marketplace, they will try to claim more of their audiences' entertainment spending, such as by offering subscriber-only communities or exclusive content access, she said.