Sports Driving the Streaming TV Marketplace, Analyst Says

It's clear sports drives the streaming TV market, nScreenMedia's Colin Dixon blogged Sunday. Data indicates YouTube TV's growth is seasonal, swelling during the NFL season, he said. It's "a no-brainer" for NFL fans to cancel YouTube TV at the end of the season, as they can save more than $500 a year that way, he blogged. That almost half of this season's NFL games will be available to stream without a traditional pay-TV channel bundle -- and 20 contests will be exclusively on streaming platforms -- also shows how sports is driving streaming TV, Dixon added.