NAB to Educate Broadcasters on Trustworthy Coverage and Combating Misinformation for 2024 Election

NAB will provide broadcasters with digital resources, virtual education and a summit at NAB New York as part of an “election preparedness initiative” aimed at delivering “accurate and reliable” coverage of the 2024 election, the trade group said in a release Tuesday. “As bad actors increasingly use advanced technologies to create and spread disinformation, the role of local broadcasters as custodians of the truth has never been more important,” NAB President Curtis LeGeyt said in the release. The initiative includes an election toolkit with resources on trust-building and broadcast best practices, and targeted resources “aimed at increasing voter participation and engagement within the Hispanic community.” On Sept. 9, NAB and the Radio Television Digital News Association will hold a free online virtual learning session on “building trust with their audiences and combating disinformation during the 2024 election season.” On Oct. 10, NAB will host an in-person summit at the NAB Show New York on improving trust in political coverage, “ensuring verified news in the age of AI and social media,” and combating misinformation and deep fakes. “The Election Coverage Summit is an essential forum for those committed to delivering trusted news during this critical time,” the release said.