T-Mobile and Verizon Battle Over Prepaid Customers

Prepaid competition is heating up between Verizon and T-Mobile. On Thursday, T-Mobile’s Mint Mobile announced AT&T and Verizon customers can switch to the low-cost carrier “and get service for the rest of the family for free.” Switchers buy one line, starting at $15/month, and get up to four additional lines for free for three months. “At Mint, our mission is to right the wrongs of AT&T and Verizon … who have collectively raised prices 11 times in just the last year,” said Aron North, Mint chief marketing officer. Verizon’s Visible made a counteroffer on Friday, saying T-Mobile customers could receive a five-year rate guarantee at $15 per month, per line. “While Mint is promoting this short-term deal that won’t last, we want to give people looking for a better deal ongoing savings, service and value with no hidden fees, period,” said Nancy Clark, president of Verizon Value.