Expect More Country-by-Country Variable Pricing, Netflix Says

Netflix will expand its use of charging different prices in different countries, co-CEO Greg Peters said in an earnings call Thursday after the market's close. Peters told analysts the company has no set position on a potential ceiling to its pricing. Netflix said its Q1 revenues were $9.4 billion, up 14.8% over Q1 2023. Asked about the streamer's live sports strategy, co-CEO Ted Sarandos told analysts that Netflix is "not anti-sports but pro-profitable growth" and that it would consider other sports opportunities that could drive engagement and revenues similar to its World Wrestling Entertainment deal.