TV Spending in US Down $2 Billion in 2023: nScreenMedia

TV revenue in the U.S. dropped $2 billion last year, to $220.9 billion, nScreenMedia's Colin Dixon blogged Monday. Revenue from traditional pay TV and advertising was lower, while virtual multichannel video programming distributors, subscription VOD and connected TV ads were up. He said disc sales and rentals continued falling while digital rentals and sales saw a slight gain. At the end of 2022, 70% of U.S. TV revenue came from traditional pay TV, disc sales and rentals, and traditional TV ads, but their combined share dropped to 64% in 2023, Dixon said.