NAB Launches Campaign for Diverse Talent

NAB launched a website and ad campaign aimed at helping broadcasters find and hire talent and increase the industry’s diversity and inclusiveness, an NAB news release said Tuesday. Called You Belong Here, the campaign seeks to attract “fresh and diverse talent” and inform job seekers about the variety of careers in broadcasting. The effort includes 30-second customizable spots for broadcasters, a longer video for classrooms and career fairs, and assets for social media and digital ads. Those materials direct candidates to the You Belong Here website. “Our goal is to attract a broad range of talent, showcasing broadcasting as a career that provides unique opportunities to make meaningful contributions to local communities across the country,” said NAB President Curtis LeGeyt in the release.