Horowitz Research Says 33% of Streamers Share Passwords

Thirty-three percent of U.S. viewers share passwords or the cost of at least one streaming service, Horowitz Research said in its annual state of media report. In addition, 49% of that one-third worry about a password-sharing crackdown, it said. The data comes from 1,531 online samples of adults who have a role in decisions about TV and internet services in the home, plus a sample of 400 antenna owners.