Review Board Says Comcast Should Drop '10G' From Xfinity Network Advertising

Comcast should drop "10G" from the name of its Xfinity 10G Network, the Better Business Bureau's National Advertising Review Board recommended Wednesday. The board upheld a Comcast-appealed decision by BBB's National Advertising Division against the use of "10G." The board said using 10G, which Verizon challenged, "expressly communicates ... that users of the Xfinity network will experience significantly faster speeds than are available on 5G networks," but there's no data comparing Xfinity network speeds with speeds 5G network subscribers experience. The board said Comcast agreed to modify its advertising.