ATSC: Sales of 3.0 Products Expected to Increase 45% in 2024

Consumer sales of ATSC 3.0 products are expected to increase by 45% in 2024 and TCL has joined the ranks of manufacturers building ATSC 3.0 TVs, the Advanced Television Systems Committee said in a news release from CES 2024 Monday. “We’re projecting that NEXTGEN TV will cross the 75% household reach milestone in February -- a significant achievement that also will mark 75 Nielsen broadcast markets with service,” ATSC President Madeleine Noland said in the release. ATSC 3.0 is expected to launch in Chicago, San Diego, and Tucson in 2024, Noland said. The number of accessory receiver models, such as ADTH’s device (see 2401040048), is expected to double in 2024, the release said. ADTH, Stavix, ZapperBox and Zinwell are displaying the devices at CES, the release said.