Walmart Selling Low-Cost ATSC 3.0 Receiver

An ATSC 3.0 set-top receiver made by ADTH is available on Walmart’s website, a release from the Advanced Television Systems Committee’s spokesperson said Thursday. The ADTH NEXTGEN TV set-top receiver costs $89.99, according to the website. It's the cheapest ATSC receiver in the pipeline, the ATSC spokesperson told us. We searched; the cheapest 3.0 TV we found on the NextGen TV device shopping guide -- a Sony 43-inch -- carried a $599.99 price tag. The FCC and Chairwoman Jessica Rosenworcel have repeatedly emphasized concerns about the availability of low-cost ATSC 3.0 receivers (see 2307130057). Walmart’s website also sells a Silicon Dust 3.0 set-top receiver at $199.99, but the spokesperson said the Silicon Dust device is not currently compatible with the digital rights management encryption used by some ATSC 3.0 broadcasters. The ADTH receiver is. ADTH's is the “first certified and security verified device,” the release said. Multiple online campaigns are calling on the FCC to bar broadcasters from encrypting their 3.0 signals with digital rights management (see 2307110073) because they believe it favors certain manufacturers and runs counter to broadcasting's traditional free availability. The issue is a focus of the NAB-run, FCC-involved ATSC 3.0 task force, the Future of TV Initiative (see 2311160064). CES 2024 will include the ADTH model and several other low-cost receivers, the ATSC spokesperson told us.