AI Could Greatly Improve Speed of Dubbing and Subtitling for Streaming, NPAW Predicts

Expect next year to bring AI-powered tools that will help streaming providers obtain useful data insights through "simple, natural language interactions," NPAW blogged Tuesday. In addition, the software as a service company expects AI will help provide a more personalized user experience as well as improve language-related services. For example, AI tools could improve the accuracy and speed of subtitling and dubbing languages and dialects, including in real time, NPAW said. After several strikes reduced the amount of content produced in 2023, NPAW expects media will reduce content output in 2024. Instead, media will pursue "a renewed focus on building a sustainable business rather than simply delivering new user growth."