NPR Calls for Real World Interference Tests for Geo-Targeted Radio

The FCC should make any approval of geo-targeted radio contingent on real-world interference testing, said NPR in a call with an aide to Commissioner Geoffrey Starks Friday, according to an ex parte filing posted in docket 20-401 Tuesday. NPR has previously raised interference concerns about the geo-targeted radio technology (see 2206070049), which would use numerous FM boosters to broadcast targeted content --such as ads -- in small areas within a market. Whether the agency permits the technology through a rule change or a waiver process, the FCC needs evidence that the technology “is not likely to cause noticeable interference in multiple commercially viable scenarios,” NPR said.