Virtual MVPDs Gaining Subscribers but Not Enough to Raise Pay-TV Overall

This year has seen the biggest jump in virtual MVPD subscriber numbers since 2020, but it still wasn't enough to offset the huge decline in traditional pay-TV subscriber numbers, nScreenMedia's Colin Dixon blogged Monday. Today, 59 million homes -- 45.2% of U.S. households -- have a traditional pay-TV subscription, compared with 88% 10 years ago, he wrote. VMVPDs YouTube TV and Hulu+ Live are the fifth and sixth largest multichannel video providers in the U.S., respectively, and YouTube TV is likely to overtake Dish Network in Q4, he said.