Pay-TV Providers Saw Video Sub Losses Grow in Q3

The U.S.' largest pay-TV providers lost roughly 465,00 net video subscribers in Q3 2023, compared to a 385,000 loss the same quarter a year earlier, Leichtman Research Group said Tuesday. Those providers represent about 96% of the market, with a total of 71.5 million subs, it said. The largest cable providers had a net loss of slightly more than 1 million subs in Q3, compared to a loss of 985,000 in Q3 2022, it said. It said other traditional pay-TV services lost about 780,000 subs, compared to a 700,000 loss during the same quarter a year ago. It said virtual MVPDs added about 1.3 million subs, roughly the same as Q3 2022.