Comcast Clashes With NAD Over 10G Ad Claims

The Better Business Bureau's National Advertising Division recommended Comcast drop various 10G advertising claims. NAD said Comcast indicated it planned to appeal a recommendation the cabler drop or modify its 10G claims that were challenged by T-Mobile. Separately, NAD said Comcast was appealing a similar recommendation responding to a Verizon challenge of Comcast ads. In both cases, NAD said, Comcast's use of "10G" could lead consumers to believe its entire network is delivering 10 Gbps speeds.