Interactive Advertising Bureau adds former Mindshare CEO Amanda Richman as executive in residence and KPMG’s Piya Mehra, also ex-Horizon Media, as chief of staff ... Viral Nation, social media marketing company, names FilmRise’s Bianca Serafini, also ex-Warner Bros. Productions U.K., head-content licensing, new over-the-top distribution division ... Plus, autonomous driving software company, names Steven Spinner chief financial officer; Spinner, a former Department of Energy senior official in the Obama administration, previously was Plus adviser to the CEO on finance and strategic initiatives ... Arrow Electronics promotes Rick Marano to president-global components, effective with Arrow’s Sept. 13 board meeting, succeeding Kirk Schell ... Macy’s names McKinsey & Co.’s Max Magni chief customer and digital officer, effective Aug. 21.

Pro AV company ZeeVee adds Nam Le, ex-Crestron, as territory sales manager-Western U.S. and Western Canada ... Dollar Tree adds Diane Randolph, former Ulta Beauty chief information officer, to its board ... Sevco Security, cyberattack surface management platform, names former Sumo Logic Chief Architect Kyle Derr its first chief technology officer ... Richard Cameron, ex-Broadband Law Group, joins Womble Bond’s communications, technology and media team as partner … TDS Telecommunications promotes Senior Vice President-Network Services Shane West to chief operating officer, effective year-end, succeeding Mark Barber, retiring … Rubrik, data security company, names MongoDB’s Jesse Green vice president-sales, the Americas.