FTC Seeks Comment on Rule Proposal for Fake Reviews

The FTC is seeking comment on a proposed rule to stop companies from using fake reviews and endorsements. The agency announced a notice of proposed rulemaking to combat fake reviews, suppression of honest negative reviews and payment for positive reviews. The rule would “trigger civil penalties for violators and should help level the playing field for honest companies,” said Consumer Protection Bureau Director Samuel Levine. The commission voted 3-0 to approve the NPRM.