AT&T Making More Use of Generative AI

AT&T said Tuesday it’s using AI to optimize its network, help call takers serve customers and in other ways that customers may not notice, but it's also working to ensure its use of the technology is safe. “We’ve worked with Microsoft to make Ask AT&T secure and safe for our employees and our corporate data,” AT&T said: “It runs in an AT&T-dedicated Azure tenant that’s been pressure tested for leakage. AT&T employees can bring company data and information into Ask AT&T without worrying about that material leaking into the public domain.” AT&T is guarding against hackers and “external misuse” of generative AI, the company said. “Generative AI tools are great and getting better quickly, but they’re not magic or infallible,” AT&T said. Ask AT&T users are responsible for checking that results are “accurate and appropriate.” AT&T's AI policy and operating guidelines "ground our employees in both our overall AI strategy and the concrete do’s-and-don’t’s for creating, deploying and executing AI at AT&T," the company said.