Global Streaming Revenue Hitting $312 Billion by 2028: Rethink

Combined global revenue from subscription VOD, ad-supported VOD and free, ad-supported TV (FAST) is expected to hit $312 billion annually by 2028, up from less than $200 billion today, Rethink Technology Research said Wednesday. SVOD and AVOD will dominate as FAST "remain[s] an $11.4 billion minnow" in 2028, although lines between each service becoming increasingly blurry, Rethink said. YouTube "will become ever more dominant in the lives of web users outside of China, and increasingly recognized as a source of legitimately ‘premium’ video."