NAD Says Some Xfinity Ads Need to Be Pulled or Modified

Some Comcast advertising claims about its Xfinity home internet service challenged by T-Mobile are supported, but others should be modified or discontinued, the Better Business Bureau's National Advertising Division said Tuesday. NAD said it recommended Comcast modify its advertising to clearly disclose that its “Xfinity Mobile now has the fastest mobile service” claim is based on combined Wi-Fi and cellular speeds and that the claim is true only within its Wi-Fi footprint or when connected to Wi-Fi. NAD said Comcast indicated it agrees to comply with the recommendations though it disagrees that any of the challenged ads convey unsupported messages concerning T-Mobile's home internet service.