Arizona Joins 16 States, DOJ in Antitrust Case vs. Google's Digital Ad Business

Arizona joined the DOJ and 16 states "to fight for fair competition in digital advertising” in the bipartisan antitrust case against Google, said Attorney General Kris Mayes (D) in a Wednesday news release. Plaintiffs, including California, Colorado, Connecticut, Illinois, Michigan, Minnesota, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Rhode Island, Tennessee, Virginia, Washington and West Virginia, allege Google monopolizes digital advertising technologies that connect website publishers looking to sell advertising space with advertisers trying to reach customers. The lawsuit (docket 1:23-cv-00108) asserts Google violated the Sherman Antitrust Act’s prohibitions against monopolization after its acquisition of DoubleClick, which controlled 60% of online advertising when it bought it in 2008 (see 2304180007).