Margaritaville Keeps Texting Numbers on DNC Registry: Class Action

The Jimmy Buffett-themed Margaritaville Enterprises is violating the Telephone Consumer Protection Act when it sends telemarketing text messages without consent to consumers who registered their numbers on the do not call registry and to those who have specifically asked Margaritaville to stop texting them, alleged a class action Wednesday (docket 6:23-cv-00223) in U.S. District Court for Middle Florida in Orlando. Plaintiff Racheal Paul, an Athens, Georgia, resident, listed her cellphone number on the DNC registry in April 2014, yet she received two text solicitations on Jan. 29 offering a free appetizer if she visited a Margaritaville restaurant, said her complaint. She received a total of six text messages that day despite several times texting the company to stop, it said. Paul has never done business with Margaritaville and never gave the company her phone number, it said. She seeks an award of damages and costs, plus an injunction requiring Margaritaville “to cease all unsolicited text message activity,” it said. The company didn’t comment.