Streaming Putting More Money Into Sports Rights, Says Npaw

Expect streaming services to up their investments in the rights to sports events, NPAW blogged Thursday. It said the streaming industry shift to incorporating a bigger advertising business model will accelerate, with hybrid models combining a premium ad-free tier with a cheaper or free ad-supported tier becoming more ubiquitous. It predicted more embracing of a multiple content delivery network strategy and work on better streaming analytics and intelligence tools.