FAST Driving Streaming Growth in Coming Years: Analyst
Given the projected revenue growth of free ad-support streaming TV (FAST) services, expect the launches of more of them in 2023, nScreenMedia analyst Colin Dixon blogged Sunday. Such services "will be the driving force behind the expansion of the streaming TV market over the next five years," he said. He predicted subscription VOD services will launch FAST channels and license content to competitors, plus better monetizing content, such as pay-per-view models, for new movies and exclusive live events.