Calif. AG Wants FTC Rules Against Data Broker Sales

The FTC should grant consumers the right to block data brokers from selling their personal information, California Attorney General Rob Bonta (D) commented Monday. The agency collected public comment through Monday on its Advanced NPRM for a potential privacy rulemaking (see 2211170072). Bonta said the agency should ban businesses and third-party online trackers from “tracking or selling the data of users" who have opted out of "commercial surveillance practices.” Bonta wants more stringent age verification for online services directed at children. Public Knowledge in comments with the Yale Law School Technology Accountability and Competition Project sought structural rules for data minimization and retention, new data security standards and artificial intelligence assessments that “test for efficacy and fairness.”