Sinclair, Hyundai to Develop ATSC-Based Automotive Capabilities

Sinclair Broadcast signed a memo of understanding with Hyundai Mobis to develop and implement ATSC 3.0-enabled automotive business models in Korea and the U.S. The collaboration expands Sinclair’s coordination with the Korean market and the commitment to bring mobile services to the U.S., they said. Joint efforts will include geotargeting capabilities, enhanced GPS, software updates, in-vehicle entertainment, real-time emergency information and other public services, the companies said. Separately, Sinclair will demonstrate in the coming months an integrated automotive entertainment platform including music, talk radio and local television at a local Hyundai dealership in Baltimore, delivered through ATSC 3.0-enabled spectrum from local broadcast station WNUV-TV, it said.