Administration Targets Spring for IoT Security Label Rollout

The Biden administration’s IoT labeling program will help consumers gauge the level of security for internet-connected devices across sectors, Anne Neuberger, deputy national security adviser for cyber and emerging technology, said Thursday. The White House anticipates a program rollout in the spring, she said. Data shows consumers are willing to pay more for security, she said during a Center for Strategic and International Studies event: Consumers value security, but they can’t make a “security decision” because when they buy products like smart TVs, there’s no way to compare the security features. The U.S. needs to make sure it harmonizes regulations across sectors because companies operate across the economy, said National Cyber Director Chris Inglis. They discussed cybersecurity issues at large. Neuberger urged companies not to pay ransoms for ransomware attacks. While it helps the company being attacked, it incentivizes the continued illegal activity, she said.