Hallmark Mounts Unlawfully ‘Aggressive’ Text Campaign: Class Action

Hallmark, the largest U.S. manufacturer of greeting cards, operates “an aggressive telemarketing campaign where it repeatedly sends text messages” to phone numbers listed on the national do-not-call registry and “over the messaged party’s objections,” alleged Bridgeport, Connecticut, consumer James Williams in a class action Tuesday (docket 3:22-cv-01340) in U.S. District Court in New Haven that claimed Telephone Consumer Protection Act violations. Williams has no prior business relationship with Hallmark, and never gave Hallmark his phone number and or his consent to be contacted, it said. Despite his “unequivocal and repeated instructions” that the company stop all text messages, Hallmark continued to place text messages to his phone, it said. The company didn’t comment Wednesday.