Cox Gig Speed Claims Reasonable, Others Not: NAD

Cox Communications advertisements claiming it can provide "gig speeds everywhere" and implying AT&T can't have a reasonable basis, though other Cox ad claims should be modified, the Better Business Bureau's National Advertising Division (NAD) said Wednesday. It said AT&T challenged the Cox ad claims. NAD recommended Cox make clear its claims about gig speeds are available only for downloads and that Cox avoid conveying the "unsupported implied message" AT&T doesn't offer comparable speeds to 5G providers in markets where Cox and AT&T compete. NAD said Cox indicated it will comply with the recommendations.