PearlTV Rolls Out Program to Fast-Track NextGen TV Accessory Receivers

Pearl TV developed the FastTrack program to accelerate development and retail availability of low-cost upgrade accessory receivers for NextGen TV, it said at NAB Show New York Tuesday. The goal is to create a “diverse market of accessories” that will help bring NextGen TV features to 91% of households, Pearl TV said. Noting the ATSC standard “is not backward compatible,” Pearl TV Managing Director Anne Schelle said, “This program helps solve that." The streamlined process enabled by the FastTrack program will allow for lower accessory price points, “making it more affordable and easier" for consumers to experience NextGen TV "even without an enabled television,” Schelle said. Some viewers with TVs bought before 2020 “have yet to enjoy the rich features of the standard,” said Rob Folliard, senior vice president-government relations and distribution, Grey Television. "Device makers can now address this issue with full support and guidance to manufacture and market compatible products that consumers need and want to enjoy over-the-air television service for free,” Folliard said. The program supports manufacturers interested in making devices that support the full NextGen TV feature set, including enhanced video, audio and interactive features, Pearl said. Device requirements will be updated continuously to help manufacturers as NextGen TV evolves, it said. NextGen TV is broadcasting in more than 50 markets, reaching 55% of U.S. households. It's expected to reach 75% of households by the end of 2023; by 2024, Pearl expects over 75% of all TVs sold to be dual HDTV/NextGen TV models. Having an affordable alternative to buying a new NextGen TV receiver without a built-in display "is essential to meet the portion of the potential viewing audience that does not have television sets that support the standard," Pearl said.