Broadband in Era of 'Renewed Competition and Innovation': Parks

About 93% of U.S. households will have a broadband subscription by the end of 2025, either fixed or mobile, as the market enters a “time of renewed competition and innovation,” Parks Associates said Tuesday. Adoption of the original broadband bundle, with pay-TV and voice services, is declining, but “new value-added services are providing new opportunities for increasing customer satisfaction and growing revenue,” said analyst Kristen Hanich. Optimized Wi-Fi and gateway-based cybersecurity are becoming increasingly popular in the residential market, and bulk internet and managed Wi-Fi deployments in the multi-dwelling unit space are making broadband a “competitive, but potentially lucrative, market,” Hanich said. Parks plans the virtual Connections connected home conference Thursday at noon EST.