NTIA Analysis Shows Affordability a 'Driving Factor' Behind Adoption

Affordability remains "a driving factor" behind why some households are not online, NTIA said Thursday in a new analysis. A 2021 internet use study found the average price an offline household wanted to pay was $10, with three in four households saying $0. The study found that a lack of digital skills and accessibility are also factors driving households' decisions not to buy broadband. The data shows "multiple strategies are needed to fully address longstanding disparities in internet use," the agency said.