Fan Experience With NFL+ SVOD Service Less Than Ideal: Parks

More than two-thirds (68%) of U.S. internet homes watch NFL games online and plan to do so throughout the football season, reported Parks Associates Wednesday. The new NFL+ subscription VOD service aims to capitalize on that popularity by offering access to live local and prime-time games, but the NFL+ fan experience has been less than ideal, it said. NFL+ included out-of-market preseason games that were “viewable only on mobile devices," said Parks analyst Eric Sorensen. “Now, with the start of the NFL season, many fans are frustrated with local blackouts on the service. An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.” The NFL didn’t respond to requests for comment.